as far as we’re concerned, you’re good. there’s no room for improvement, no need to change (unless the mood strikes you). you’re good from your hair follicles, right down to your toenails. whether you know it or not – you are damn good and we’re here to help you celebrate it. 

at GoodSelf, we don’t believe in bad skin. you were born in the skin you’re meant to be in and we think that’s pretty special. to anyone who’s ever felt persecuted for their pigmentation, bad about a blemish or frightful of their freckles – your time is now. wear it loud, wear it proud and show ‘em how good you are.